"Before joining the Standout Brand Session with Mel, I was feeling overwhelmed and confused about which steps to take moving forward with my business. I hadn't even realised the importance of having a brand strategy. I started my activity with dislocated actions and communications, which didn't actually bring me any clients. The collaboration with Mel has enabled me to position my brand versus my competition and to precisely frame my ideal clients and their motivations. Her expertise and outstanding advice gave me the clarity I needed to build a stronger brand (that is finally aligned with my values and essence). I am now really excited to work on my brand's expansion and share my vision with my future clients!"