About – Branding and Marketing Strategy

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Mel Fee

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I mix Brand & Marketing Strategy with Entrepreneurial Mindset to help ambitious women step into their power and increase their income

I’ve been fascinated by brands since I was a kid. I was in LOVE with the special moments they create in your life.

You know that type of moment where you selfishly indulge on your Ben & Jerry’s, gazing at the packaging while watching Netflix?
Yep, I wanted to create THAT emotional experience – a synergy between brands and brains to make people’s lives more enjoyable.

So, I got a Masters and spent the next decade doing just that for brands in Paris, Dublin, Barcelona, NYC, Sydney, Melbourne and London.

I knew I deserved

(much) better

Like so many, I was chasing the corporate dream.
I was the Group Marketing Manager of a company with 10,000 employees when a ‘New Marketing Director’ landed the role I had worked my butt off towards – with ZERO Marketing experience (say whaaat?). I then learned she was a company director’s friend…

*Is it just me or that corporate ladder’s rigged?*

This is when I knew I needed to re-strategise. I loved Branding & Marketing but felt too undervalued and disconnected to keep working on someone else’s dream.
I was unfulfilled AF.

Buh-bye corporate life

I knew I deserved

(much) better

*Is it just me or that corporate ladder’s rigged?*

This is when I knew I needed to re-strategise. I loved Branding & Marketing but felt too undervalued and disconnected to keep working on someone else’s dream.
I was unfulfilled AF.

Buh-bye corporate life

Tired of commuting 2h a day
and toning down my personality
(and outfits) to fit into a 9-7 box.

Too free-spirited for the
sandwich/desktop lunches and
the office power games.

Called to achieve more through my
work and make a big
impact in people’s lives.

+ Only a few weeks vacay a year? I don’t think so.

So I left my job to clear my head in South America for a few months.
I deeply thought of the very first thing 6-year-old me wanted to become, long before I learnt about branding: not a doctor, not a teacher – wait for it – a FAIRY #lols

Because Cinderella’s godmother helped her reach her dream life, and that always seemed incredibly more fulfilling to me than becoming a princess. (not gonna lie, flying seemed pretty rad too)

So I decided to follow my calling and become my perfect combo – * Brand Fairy *.

Since then, I’ve been supporting other women wanting to fulfil their purpose, make a great living off their passion, and live out their dream life.

Are you an action-taker ready for more too?

LET'S SKYROCKET YOUR BRAND

If you’ve made it here, you must also be chasing your dreams and looking to carve your own path to success. Whether you are looking to start, grow or scale your online business, I’m passionate about finding no-fluff strategies to help you thrive and make your unique expertise shine. Let’s build your Mighty Brand!

Plan